They say looks aren’t important , but that doesn’t mean they’re telling the truth. It also doesn’t mean that they themselves even know the truth - measure people by their behavior, not by what they say. If somebody’s already married, it’s probably different

But based on women’s behavior and what they’ve told me over and over again, statistically I don’t think there’s any doubt that looks are a lot more important than any of them claim. And that’s true for both men and women.