Who’s “we”?
1) The “Media”?
2) Social Networks?
3) Women?
4) Men
5) The Russians

Each of these has different reasons. And what would each of those be?

And what % of the population is actually interested in this stuff? I suspect a lot less than it appears.

The “answers” lie in understanding the motivation of this minority. Many of whom don’t have anything else to spend their time on or don’t have the talent to spend time on something of substance. Well that might be the middle of the bell curve. A pretty large slice.

So what should the rest of us do? Can we simply ignore it?